Twee in one is a brand of reversible and convertible clothing that has showcased its collection in New York Fashion Week and other runway events in London and New Delhi.
A brand that we have been working with since it’s inception. From naming to branding to designing all their editorial collaterals, we’ve been an integral part of their journey.
Project:
Naming
Brand development
Look Books
Advertising
Photography Concept
Website Design
Stationery Design
Collaborator:
Harnesh Joshi (Photographer)
Year:
2017-2020
Location:
Mumbai
This brand sells clothing with a concept. The clothes are reversible and convertible. The same garment has two sides with two distinct looks and a few may have more than 2. Such a unique story must come across within the name of the brand. And so, we named it:
TWEE IN ONE
Twee in the dutch language means ‘2’. The designer Niti has had a strong connect with Europe since the idea was born in Milan. So a European language fit the jigsaw perfectly.
We designed the entire brand for Twee In One. We began with a simple logo that has the concept of reversing within the letters EE and continued this to the symbol created with the same letters E.
The visiting cards reverse too and the tags has its own reverse story.
The reversal of the clothes is so mind boggling that we couldn’t confuse the audience more with a reversible look book. And so we made a clean simple one that focuses on the collection and the clothes.
We want every visual link of the brand to speak about the concept of the brand. And so we conceptualised the photography for the first collection with a reversible concept. The campaign images use mirrors to show the idea of one garment, two sides.
All media creatives are made to ensure they tell the story of reversal.
(Disclaimer: Photography was not executed by Chromatick team)
We designed 3 lookbooks for their collections with quirky lines and bold layouts!
Loveloren is a brand that embodies elegance and versatility across various categories, offering exquisite lingerie, stylish swimwear, dynamic activewear, chic accessories, and fashionable clothing. Each piece in their collection is meticulously designed to blend comfort with high fashion, ensuring that every item enhances the wearer’s confidence and style. From delicate, intricately crafted lingerie to bold, statement-making swimwear, and from performance-driven activewear to versatile accessories and sophisticated everyday clothing, loveloren fashion brand clothing caters to a diverse array of tastes and lifestyles. This dedication to quality and design makes Loveloren a go-to destination for those seeking both beauty and functionality in their wardrobe.