Cleanovo holds a special place in the journey of Chromatick. It’s not just a brand we’ve designed for, but a brand we built together.
Cleanovo is India’s first professional laundry and dry clean brand with a passion to revolutionise and humbly transform how India cares for its clothes.
We’ve been a part of the journey since Day 0. From crowning the name, to their tagline to building the entire visual identity of the brand to even its advertising now, we’ve done it all.
Project:
Brand development
Naming
Advertising
In-store collaterals
Packaging
Merchandise
Website
Year:
2019-till date
Collaborator:
Content Writing: Speak to Inspire
Location:
Mumbai
Cleanovo is formed from Clean+Novo. Novo means new. The new here stands for a new brand, a brand that makes your clothes look as clean as new and a brand that uses new and innovative methods.The word “clean” helps them convey to the user that they are in the business of cleaning.
The tagline: The Laundry Room
All of us have that laundry room in our homes where your washing machine and the iron table sits. With reduced time in hand and higher demand for convenience, people find laundry a cumbersome chore. Cleanovo strives to be that go-to laundry room for all your related needs. Ditch the one at home and a be a boss, while Cleanovo takes care of your clothes.
We’ve taken this forward in their branding by calling their stores as “Laundry Rooms”.
The logo of Cleanovo is young, modern, premium yet approachable and relatable.
While the name made way for an understanding that it’s a cleaning brand, the tagline spelt out laundry, one can’t miss the iron symbol that makes it a laundry brand, even in the absence of the tagline.
Using their logo, symbol and graphic elements, we’ve built a complete architecture for Cleanovo and it’s products. The branding fits in beautifully and communicates with the user at every level.
When any brand is thought through from the first day, carrying the identity forward just becomes seamless! Exactly what happened with Cleanovo.
Every visual and verbal detail of Cleanovo speaks “clean”. The tone of voice is easy and direct. You need it quick? Get a quick service. Delicate garment? Use Cleanovo Delicate!
With many brands moving towards fancy words, with Cleanovo we have moved the opposite way. Back to basics, back to simple. Why make a simple chore like laundry complicated?
