Rebrading the Sign of taste!
Asha’s is a 40 year old brand from Bahrain, UAE. They have been in the business of Indian sweets and snacks.
It started as a sweet shop that was initially known as “Sweet Mart” with the tagline “Sign of Taste”. Later they grew to add a quick service Indian restaurant called Asha’s. To appeal to the younger generation today and promote Indian food in a modern and contemporary manner, Asha’s wanted to revamp their identity and look.
Our most recent addition to the brand was a fully illustrated design for their kiosk at Carrefour in Bahrain. These fun food and people illustrations have been taken forward and converted into merchandise being sold on redbubble.com as a collaboration between Chromatick Design and Asha’s.
Project:
Logo Redesign
Menu Design
Space Design
Illustrations
Merchandise
Packaging
Year:
2018-2020
Location:
Manama, Bahrain
We have given Asha’s a brand new look while maintaining the chef signifying sign of taste, to retain the legacy that the brand holds.
We also redesigned their menu card which serves the purpose of both take away and sit down dining menu. The menu card has a fun fast food feel to ensure the brand connects with the correct target group and makes it attractive for the youth.
Do you recognize the typical Indian aunty with a “sabzi ka jhola” or that South Indian uncle with a belly full of coconut water and rice or even that cool young girl who wears shades with here lehenga. Oh and ofcourse the big turban uncle welcoming you to his “des”. You certainly can’t miss the “Om Mangalam Mangalam” babaji!
Asha’s takes you on a journey across India with its food and its people who are full of character and quirk!
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