An experience center showcasing the history and journey of BKT: a global tire manufacturing company.
We respect our clients’ privacy!
Due to our understanding with the client, unfortunately we can’t showcase images of this project on our website. In case you would like to know more, please contact us and we will be happy to take you through what we created!
In the meanwhile, you can always read about the project below.
Project:
Space Design
A project of:
Chromatick Design
Year:
2017
Location:
Bhuj, Gujarat
Collaborators:
Minal Nairi
Falguni Shah
Mrinalini Harchandrai
Brief
Bal Krishna Tires is a leading manufacturer for Off-Highway Tires in the global market. They approached Chromatick Design with a vision to convert a 2500 square feet room into a brand history room at their R&D Center located at their Bhuj Plant.
The Heritage Room:
The heritage room is almost a mini-museum that showcases the entire story of the brand. From the history, to a timeline to their latest innovations, achievements and even the CSR activities.
Process
It all began with understanding the company, their history, their products, offerings and most importantly their philosophy.
With multiple site visits and detailed discussions with the team of BKT and the architect (Talati & Panthaky), we curated the space to ensure a seamless and interesting journey for their guests.
From conceptualizing, content development, visual communication to the final execution, the process took 4 months.
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